It is becoming common for plumbers in North America to use search engine optimization to achieve more new business from the Internet. Licensed and insured plumbing contractors who specialize in jobbing – or repair service – are abandoning traditional means of acquiring new customers like print advertising in the yellow pages and taking full advantage of major search engines.
SEO, or search engine optimization, is the process of improving the visibility of a website and/or webpage in the search engine results page (SERP). In other words, let’s say the website for your plumbing business places on page 12 for people searching for “Local Plumber”. With the proper SEO service, that position can be changed to page 1. This almost certainly will result in more call volume since your website will now appear on the first page for those searching for a “Local Plumber”.
So, how do you, as a plumber, get these SEO results? Primarily, you have two choices. You can hire an SEO company who specializes in the plumbing trade or you can do it yourself. Regardless of your choice, the results of many hours or hard work do not occur over night. It is common knowledge that the proper optimization to your site can take months and it an ongoing process.
If you decide to take up the SEO profession in your spare time as a plumber, here are a few steps to get started:
1. Take a careful look at your existing website. Is it informative? A site that just has your contact information and a couple sentences serving as a summary is not informative. Is the content up-to-date? If the coupon on your page expired 2 years ago, then your site is not up-to-date. Is there color coordination? While having a site which is pleasant to read is not necessary for SEO, it will help if visitors to your site are greeted by a warm and eye appealing flow of information.
2. Submit your website to major search engines. You can either hire a submittal company or locate a free service. Though the amount of junk mail and spam will likely increase a few minutes afterwards!
3. Write relevant articles. A perfect example: a 400+ word story (article) on the steps in replacing a water closet whose title is “Water Closet Replacement” will eventually appear in the SERP for “Water Closet Replacement”. Why would you write an article on replacing a water closet? Because at the bottom of that article will be your personal bio. This bio will contain YOUR information along with your company name and telephone number.
4. Submit these relevant articles to several article submission sites. After approval, they will be indexed by the major search engines and appear on SERP’s.
Again, these 4 steps are just the beginning. Search Engine Optimization is a never-ending process.
If you live in the Lower Mainland of British Columbia there are many reputable plumbers in the GVRD. Knowing a plumber personally is one thing, but most people don’t so you have to resort to using online searches to find someone close to your neighborhood. We’ve heard good things from the company below and recommend you give them try if you need a plumber.
KCs Plumbing and Heating
Vancouver, BC V5N 2S7