When ordering SEO content for a client, one of the most common mistakes rookie consultants make is to continually write about the dark side of the industry they are promoting. For instance, it is a well know fact that there are scam artists in almost every home service business. You see consumer reports about shady roofers, plumbers, construction  companies and the like.

If all you do is write about the negative stuff, warning consumers of those dangers it gets seriously boring, inviting skepticism instead of helpful information. The way I look at it, I think people are already aware of the double talk in those fields. They already have their BS radar on and don’t need useless information about what to avoid. Give them tips on how to do something themselves, or new industry information on how to save money on a purchase.

In the heating industry there is a constant stream of homeowners needing to replace their furnace, their hot water tanks, the air conditioning, etc. They will appreciate information that directs them towards a purchase that will save them money on energy, repair and service maintenance, rather than some crap about what scam to avoid.

When writing or ordering your content, make sure the writer understand you want to provide helpful information because a lot of these online writers are after the fast buck and will default to the negative stuff. You must guide them to the other side Luke.  LOL

Here is a prime example of how to write a helpful article for a plumbing company.

Plumbing repairs can be very costly. Truth is, wear and tear on your fixtures is inevitable and could occur anytime. Your sink might get clogged up in the wee hours of the morning and there is no one you can call for help.

As much as we want to deal with the problem without having to hire the services of a professorial, the most practical way to address the issue is to ask for help. While you can always hire the services of a professional plumber, there are a few plumbing tips you can employ at home in order to avoid costly repairs.

A little problem that is left untreated can actually turn into a nightmare. If you see a leak on your service pipe, take necessary actions to have it fixed. Remember that no matter how small the problem is, it needs to be taken care of right away.

Small repairs such as changing the washer or cartridge don’t require the expertise of a plumber. You can actually do it yourself without having to call for help. But if you feel that you can’t handle the problem as it is beyond your skills, call for some help as soon as the problem occurs.

Home maintenance should include taking care of any material that may cause your drain and sink to clog up. Likewise, you also have to take care of the grease and oil buildup that clog up you sink. To address the problem, you must collect excess grease in different containers and then dispose it when it solidifies.

Another option is to hire the services of a reputable plumbing company. The plumbing company will check your system every so often and could prevent you from worrying about major plumbing issues in the future. Remember that the sooner you take preventive actions, the more money you can save on costly repairs.

Truth is, your plumbing system eats a portion of your income. If you notice any part of your plumbing system that needs repair, then you might want to consider replacing it. Sometimes, replacing a system is considered a wise investment. It is better to spend money and have your fixture replaced than incur recurring fees for costly repairs.

Make sure you check your water-heater, faucets and shower heads. If you have hired the services of a plumbing company, make sure you have everything checked and ask for possible replacements.