There are various online and offline marketing methods but the largest amount of traffic to any website comes from search engines. Businesses, whether small or large, cannot ignore this fact.
Search engine optimization or SEO still remains one of the best ways to market and promote products and services on the Internet. It does not fit into old school marketing definitions but on the Internet, it is the most effective marketing method available. Higher ranking can mean lots of traffic to a website, and hiring a savvy SEO company can change your fortune.
The Various Benefits of Search
A high ranking in search is good for business in several ways. Whether a company wants to target local customers such as those in a city like Vancouver BC or companies serving on a Provincial or National level, SEO fits well in any type of online marketing campaign. It is an effective and well established marketing method that helps increase visibility and branding.
Options for Tracking Ads
An established SEO agency will have options for measuring marketing campaigns by tracking and recording phone calls. This type of lead tracking will enable you to keep the winners and remove failing campaigns.
Companies that cannot find sufficient number of customers or clients from local market only benefit from the use of search engine optimization. If they have a product or service that can be offered to national and international customers then it helps increase sales. It is important to know why gaining higher ranking is so important.
Get Found Where Your Customers Are Hanging Out
Nowadays when people want to buy anything, the first thing they do is to search relevant information on the Internet through a search engine. Websites that come up higher in the search results for their given keywords are more likely to get traffic. It is a known fact that most people visit only the first few websites that appear in search results. It means only sites that come up higher in these results can expect to see high volume business.
Search positions of a website determine whether it receives higher or lower traffic volume. SEO helps expand customer base. Improved ranking in top search sites like Google help increase sales and market share of a company. Higher sales lead to better profits. There are several researches with facts and figures supporting the importance of higher page ranking. Top position in search results consistently brings higher traffic. A website that ends up on second, third or fourth page sees significant drop in its traffic. Websites that are able to gain top listing in Google’s organic search results receive 33% more traffic compared to second position.
Consistent New Business
Higher positions in search websites help acquire new customers. These visitors are seriously considering buying the products they are searching and so it is easy to convert such visitors into customers. The click through rate (CTR) is higher for websites that see top position in the results. A digital marketing campaign should not focus only on social media sites like Facebook, Twitter and Pinterest.
Web 2.0 has changed the way marketing campaigns on the Internet are carried out but optimizing web content for search engines still remains important.
Never Stop Promoting Your Website
Marketers must understand that the online marketing field keeps changing. Changes in Google algorithm can force a website to drop to lower position. A business must keep pace with these changes if it wants to retain its higher position. Business owners who do not want to spend weeks and months learning all the SEO techniques should get help from a company that specializes in this field.